Trade & Consumer Ecommerce for Bombay Duck

Background

Bombay Duck is a design-led organisation characterised by individuality and passion. It has more than one thousand exclusive designs and has stockists from London to New York. It is a multi-channel retailer selling through catalogue, mail order, a retail web site and telephone sales to trade customers. Bombay Duck wished to bring the trade business onto the web as well as enhancing the retail site to cater for the planned growth of the company. Retail Answers was commissioned to assist Bombay Duck in the identification of the supplier and to provide project management services during the implementation.

Specific Activities

Agreed the requirements with Bombay Duck and issued a Request for Information to selected suppliers
Performed detailed analysis of the costs and functionality to chose a shortlist for demonstrations
Structured the demonstration agenda and competitive scoring system
Following the demonstrations and reference visit, selected Quicklive from Portaltech and agreed the contracts and payment schedule
Determined the detailed business processes and the interfaces to the warehouse and accounts system, specifically focusing on customer communication, card processing and orders with multiple deliveries
Determined the go-live process and agreed the migration of customer records from the previous web site

Benefits

A single website supporting retail and trade customers with multiple price lists
Multi-currency capability with complex delivery calculations
The support of multiple shipments per order, a personalised range for each trade customer and the visibility of stock availability on the web site
A telesales function allowing Bombay Duck operators to place web orders on behalf of customers
Customers’ ability to amend their own order on the web before it is picked

Gareth Tuppenney, Sales and Marketing Manager said

“Retail Answers brought multi-channel market knowledge, Ecommerce experience and structure to our selection project. The contract negotiation and implementation went smoothly and the Portaltech solution will stand us in good stead for many years to come”