RAPID Streamlines Store Communication for Moss Bros

Background

Moss Bros Group is the UK’s number one branded suit specialist and trades from 160 stores across the country. With eight fascias and a mixture of retail and hire offerings, Moss Bros Group has a complex business model.

Moss Bros Group needed to improve the flow of information across the business to ensure that each store received relevant information in a timely manner and that head office could monitor actions taken in store.

Project Summary

Moss Bros Group decided that a store intranet would provide the solution and evaluated building a system internally. As a comparison, Lucy Chandhial, Retail Operations Manager, arranged a demonstration of RAPID, the store management system from Retail Answers.

Moss Bros Group was particularly impressed by RAPID’s

ability to create forms to collect information from stores
ease of monitoring store actions
method of targeting information to particular groups of stores
user-friendly interface across the whole system

Lucy commented, “Retail Answers demonstrated that the system would pay for itself and solve some long-term frustrations in monitoring store activity”.

Following Board level sign off, Retail Answers provided the system, implementation services and ongoing support to roll out RAPID across the estate.

Benefits

Access to daily reports has improved commercial decision making in stores.
Stores have one place to go for the latest news and actions – stores now have no excuse for poor store execution.
Elimination of expensive communication to stores, specifically twice weekly post to stores and the collation and faxing of data to head office.
Ability to collect ad hoc information from stores quickly and efficiently – for example, it is simple to ask which stores need a stand to display umbrellas.
Minimal training was required to roll out the system. Most stores have quickly learnt to use every aspect of Rapid.
Proactive and efficient support from Retail Answers.

“Stores rely on the system for their daily actions, and centrally, we love the ability to collect vital information from stores. RAPID is now considered business critical.”
Lucy Chandhial, Moss Bros Retail Operations Manager